Okay, so I may be blowing my own trumpet over something and nothing but it is nice to be noticed. I entered the Entyce Design Competition in February 2010. Entyce Creative was set a brief by Goodlife - a company that produces frozen vegetarian meals who stock in Waitrose, Sainsbury's and Morrisons, to produce artwork for the following categories; Logo Design, Advertising, Packaging and Point of Sale.
I decided to give branding a whirl and created three entries - one of which was put up for nomination amongst four others. If I'm honest, it is not my favourite of the three, but that's design for you... it's not always about what you like.
The first logo design is the one that was put up for nomination...
It's bold, vibrant and the colour green oozes nature and well-being. There is a hidden smile within the spine of the leaf which suggests happiness and goodness from the brand.
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